The Seattle-based coffee company is now selling the plastic cups for $1 at St. Louis coffee shops, including the two in Hazelwood on North Lindbergh and at St. Louis Outlet Mall. In fact, Monday evening, both West County locations reported they were already sold out of the tumblers, but expect more later this week.
Prior to the reusable tumbler, Starbucks already offered a 10-cent discount to customers who brought in a reusable mug. The company's goal is reportedly to serve 5 percent of all drinks in reusable cups by 2015.
Would you pay $1 for the reusable tumbler? Tell us in comments.